The language and appearance of your job ad can enhance its appeal to women, or it can put them off. How can you ensure women apply for your vacancies?
Research has shown that the way you write and design your jobs ads can significantly affect the balance of genders among applicants. Your choice of words, typeface and colour can make a difference to the kinds of candidates who can imagine themselves ‘at home’ in your organisation and, thus, who applies. This is not necessarily a conscious process, but these choices will affect whether you connect with a diverse applicant pool, and evidence from the tech industry shows the genderedness of the ad will affect whether you end up appointing a man or a woman.
A job ad advertises more than just the job. It represents the institutional culture of the employer, and gives an insight into the attitudes and values of the current staff. So when crafting an ad, you should:
Use gender-neutral language
Think about how you use ...
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