Event resources

Branding, logos and links


Please do not use the phrases “Finding Ada” or “Ada Lovelace Day” or “Ada Day” in any website URLs, Twitter account names, or Facebook URLs, or use those phrases in any way that might cause confusion. As a small organisation running a global day, it is important that our audience can easily distinguish between official accounts, websites and events, and those created and organised independently by you. Our social media accounts are often the first means of contact for press queries, potential supporters and curious fans, and it is important they be able to reach us directly.

Instead, we have developed a standard naming convention — yourorganisation_ALD or yourorganisation-ALD — for indie event social media accounts and URLs, using either an underscore or a hyphen as a separator. This will help you to promote your own ALD events, whilst preserving your brand identity and avoiding confusion with @findingada. We suggest:

  • Twitter: @yourorganisation_ALD
  • Facebook pages: /yourorganisation_ALD
  • Web: www.yourorganisation_ALD.com (or any other TLD suffix)

These guidelines will ensure that the community understands which organisations are behind the different social media and web accounts. And that will help to boost your profile, as well as providing clarity for the larger Ada Lovelace Day community.

We strongly encourage you to use your own visual branding as your primary branding, with the Ada Lovelace Day ‘Indie Event’ Roundel (see below) in a secondary position.

Ada Lovelace Day Indie EventArtwork

Please freely use the Ada Lovelace Day ‘Indie Event’ Roundel on your website and publicity materials. You can download it from Figshare, with either a white or transparent background.

Please do not use our standard logo, as that is reserved for official events. The original Roundel was designed by Sydney Padua, to whom we are most grateful!


We would appreciate it if you could link to our website, findingada.com and if possible, to our Twitter account, @findingada, when you write about your event.

You can also use this text in your promotional materials if you’d like to:

This independent event is part of Ada Lovelace Day, a worldwide celebration of women in science, technology, engineering and maths. You can follow them on Twitter: @findingada.

How we can help you

How we can promote your event

Our website will list all the events we are told about by events organisers like yourself. When you fill out our event form, we will use that information to help promote your event by posting it on our website, on Twitter and in our monthly newsletter. You can also join our online community and talk to other organisers about your event.

Join us on Figshare

We have partnered with Figshare to provide a central hub for all Ada Lovelace Day event organisers to share their photos, video, presentations, posters and any other media they produce. We will also be hosting materials from Ada Lovelace Day Live! events on Figshare, along with other materials that we produce.

Media on Figshare can be shared and embedded anywhere around the web, and Figshare provide viewing and other statistics, allowing us and you to know where and when our materials are viewed. Being a part of the Figshare community will also allow us all to reach more people, and to make sure that your hard work is recognised and appreciated more widely.

If you have organised an independent Ada Lovelace Day event in the past and have some photos, video, presentations or other resources you’d like to share, uploading them is easy:

  • Create an account on Figshare
  • Go to My Data
  • Click ‘Create a new item’
  • Add your content and fill in the form. The more metadata you can add, the better.
  • You MUST use the tag “Ada Lovelace Day” and the appropriate year tag, “ALD17”, “ALD16” etc, in order for your content to be pulled into our main page and the year pages. If you do not use these tags, your content will not be attached to our portal.
  • Publish only when you are ready — published items can be edited but not deleted. Use the Preview function to make sure that your page looks the way you want it to.
  • If you get stuck, take a look at Figshare support.

You can upload photos, video, audio, presentations, PDFs, images, datasets and more! And the more materials we gather together, the more we will draw attention to the amazing work done by women in STEM.

Twitter hashtags

The Twitter hashtag is always “ALD” with the last two numbers of the current year, eg #ALD17 for 2017 and so on. If you want a hashtag for your own event, use ALD plus the city or event name, eg #ALD17_Paris. If you have room in your tweet, please do feel free to include our handle, @findingada, and we will retweet when we can.

Free resources

Flyers and posters

You can download a number of flyer and poster blanks from Figshare in A3, A4, A5, US letter and half US letter sizes. All files are available in both PFD and PNG formats.

If you resize the images, please ensure that the text remains readable and that it will be retained when printed out.

Descriptive Texts

You can copy and paste any of the text below to use in your promotional materials. Please always link to our website at findingada.com and, if you can, include our twitter handle, @findingada.

About Ada Lovelace Day (short)

Ada Lovelace Day is an international celebration of the achievements of women in science, technology engineering and maths which aims to increase the profile of women in STEM and create new role models for both girls and women studying or working in STEM.

Find out more about Ada Lovelace Day at findingada.com and on Twitter @findingada.

About Ada Lovelace Day (long)

Ada Lovelace Day (ALD) is an international celebration day of the achievements of women in science, technology, engineering and maths (STEM). It aims to increase the profile of women in STEM and, in doing so, create new role models who will encourage more girls into STEM careers and support women already working in STEM.

Founded in 2009 by Suw Charman-Anderson, it is now held every year on the second Tuesday of October. It features a flagship Ada Lovelace Day Live! ‘science cabaret’ event in London, UK, at which women in STEM give short talks about their work or about other women who have inspired them, or perform short comedy or musical interludes with a STEM focus.

The day also includes dozens of grassroots events around the world, organised entirely independently from the ALD Live! event. These events take many forms — from conferences to Wikipedia ‘edit-a-thons’ to pub quizzes — and appeal to all ages, from girls to university students, to women with well-established careers.

Find out more about Ada Lovelace Day at findingada.com and on Twitter @findingada.

About Ada Lovelace

Augusta Ada King, Countess of Lovelace — known now simply as Ada Lovelace — was the first person to publish, in 1843, what we would now call a computer program. Lovelace’s program described how Bernoulli numbers might be calculated on Charles Babbage’s Analytical Engine, a mechanical computer which he designed but never built. Lovelace also realised that the Analytical Engine could do more than just calculate numbers. It was also capable, she reasoned, of creating music and art, given the right data and algorithms. It would be another century before such computers were developed.

Find out more about Ada Lovelace Day at findingada.com and on Twitter @findingada, and read a longer Ada Lovelace biography at findingada.com/book/ada-lovelace-victorian-computing-visionary.