For many people who work in STEM, and especially those in research, science communications or 'scicomm' has become an essential part of their job. But if you're not already engaged in scicomm, should you start?
Why communicate science?
Science is in demand: Journalists are always looking for stories, politicians and campaigners need information to develop policy, fellow citizens want to understand the world around them, and entrepreneurs are looking for new products. STEM research has never had such a wide and varied audience.
On the other side of the coin, STEM institutions are realising that clear and accessible communication of their research is essential to building good relationships with – and gaining the approval of – their communities. Funders are also seeing the value, and frequently request that grant applicants explain how they are going to communicate their findings to stakeholders and the public. And employers, whether in academia or industry, increasingly recognise t...
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